Lisbon has clinched the title of Europe’s Best MICE Destination for the first time at the prestigious 4th edition of the World MICE Awards held in Berlin, Germany. Adding to its accolades, the city also secured the honour of being voted Europe’s Best Urban Destination in 2024 at the 31st European edition of the World Travel Awards.

In the past year alone, Lisbon has played host to over 2000 events, attracting nearly 600,000 attendees from across the globe. Its strategic location, state-of-the-art infrastructure, easy accessibility, and diverse cultural offerings have firmly established Lisbon as a top choice for event organizers in Europe. Notably, Lisbon has consistently ranked among the top contenders in the ICCA World Ranking, climbing to the second position since 2019 after years of being among the elite Top Ten.

The MICE sector plays a significant role in Lisbon’s economy

The meetings and incentive industry holds significant sway in Lisbon’s economy, contributing substantially to its tourism industry and overall economic development. This sector not only generates substantial revenue but also fosters job creation within the city.

Lisbon boasts a unique blend of historical charm & modern amenities

The city’s appeal for the MICE sector lies in its distinctive attributes. Lisbon boasts a unique blend of historical charm and modern amenities, making it an attractive destination for a wide range of events. Its world-class facilities, including state-of-the-art conference centres and upscale accommodations, cater to the needs of event organizers and attendees alike. Additionally, Lisbon’s excellent transportation infrastructure ensures easy accessibility for both domestic and international visitors. The city’s organizational expertise, combined with its vibrant cultural scene, offers a compelling backdrop for memorable events. With its unwavering commitment to providing exceptional experiences, Lisbon continues to position itself as a top choice for MICE activities on the global stage.

Lisbon’s allure as an urban gateway

Beyond its appeal as a MICE destination, Lisbon’s allure as an urban getaway lies in its rich historical tapestry, vibrant cultural scene, warm hospitality, and eclectic culinary landscape. From its charming historic neighbourhoods and iconic tiled facades to its panoramic vistas, contemporary urban art, and dynamic cultural events, Lisbon offers visitors an immersive and authentic experience like no other.

How can we help?

ECMeetings is a destination management company (DMC) with extensive experience in organising high-touch incentives, meetings and corporate events in Porto, Lisbon, Algarve, Madeira and Azores. Get in touch with our team on portugal@ecmeetings.com to find out more about how we can create personalized destination experiences for your meeting and incentive groups.