Liberty Global Operations B.V.

30.09 - 03.10.12

People: 44

The Brief

The client contacted our Malta DMC in order to assist with organising a sales incentive event in Malta. This corporate client was looking for a programme with a mix of fun and culture which would allow time for relaxation on the island.


Our Solution

From the initial site inspection it was clear that the client took a liking to the Hilton Malta; so this is where the group resided while on the island. With a number of different arrivals over the first day it was decided that the best place for a welcome dinner would be at the hotel itself. A chill out evening at Merkanti Beach Club was therefore organised. The evening was smooth and tranquil with a saxophonist opening the evening with his jazzy tunes, a funky DJ spinning his decks during dinner and a percussionist closing off the dinner with his upbeat jam session.


Being early October, the group were able to spend the day out at sea cruising the beautiful crystal clear waters of Malta and Comino. Although the morning started with some rain and choppy seas, the excitement and fun element of swimming with Tuna prior to lunch was still organised. What a rush it was for the guests having these large Tuna swimming under them, over them and almost through them. Being an incentive trip in Malta the gala dinner had to be a special evening especially as awards were given out to the top sales managers. This evening gave the guests one surprise after the other starting off with vintage buses taking them up to Mdina. With a Knight’s entourage to greet them and escort them through the narrow streets of this walled city, the guests felt truly important and special. They must have been parched after their short walk so waiters served them a drink while they admired the 180 degrees view of Malta from the bastions. With the guide’s explanation over, the guests then walked in to St. Paul’s Cathedral for a mini concerto with a soprano and organist. Guests were breathless and whispers of ‘fantastic’ and ‘magical’ could be heard as the organist’s musical piece came to an end. But there were more surprises to follow. The transfer to the palace where dinner was held was in striking vintage cars all in pristine condition. What luxury the guests were being treated to! With a Brass Band welcome at the palace, the guests went on a short tour of this grand venue. During dinner a live band and some folklore dancers provided the perfect balance between background melodies and traditional entertainment.


The incentive programme in Malta did not end last night as the next day was an exciting one with the guests being whizzed up to Gozo in speedboats for a filming activity on the island. Having the freedom to drive around Malta’s sister island in jeeps, the teams explored Gozo in a fun way ending with lunch in a valley. Since not all guests joined the Gozo adventure, we also organised a tour of Valletta, Malta’s capital city, where a guide accompanied a few delegates around the city. With the trip nearing an end, the last evening was held in the close vicinity of Hilton Malta. Pre-dinner drinks were organised at Quarterdeck Bar so that the guests could view the videos they shot during the day. What a laugh was shared by all as they viewed each team’s interpretation of the island of Gozo. Dinner, although simple logistically, was pleasant and delicious at Al Molo Restaurant at the Portomaso Marina. And we can’t not mention the dreamy classical guitarist who had to play more than three encores before the guests allowed him to leave at the end of dinner. It was a special ending to a fine programme.


Post Event Analysis

The programme was a successful one both in terms of clients leaving the island with huge smiles on their faces as well as from an internal point of view. Through this programme ECMeetings Malta had the opportunity to try out some of our new creative ideas at unique venues.